The Owners Council meeting is an annual meeting where Starwood showcases its brands among 300+ owners/developers and Starwood Senior Leaders. This is an important meeting to build enthusiasm and awareness for the brands and encourage future development of new luxury + design branded hotels. At this meeting the Starwood Luxury + Lifestyle brand teams presented the Le Meridien, W Hotels, St. Regis and, Luxury Collection brands, to key owners and developers in two breakout rooms during the annual Owners Council Meeting. In addition, we produced a Le Meridien hub communal public space experience for the larger group of attendees to enjoy. We designed and produced 3 distinct spaces/branded environments that helped to convey the respective brand's spirit in these small rooms.