Over 2,000 people from over 70 countries gather at the International Hotel Investment Forum (IHIF) in Berlin every year. Held at the InterContinental Hotel Berlin, the three-day event is packed with deal-making, networking opportunities, insightful panels and presentations and engaging exhibitions showcasing companies from across the global hospitality industry.
The Starwood Brand Design team's design transformed interior sections of the restaurant space at the Kaminzimmer Intercontinental Hotel in Berlin, Germany to create excitement and buzz for the Starwood brand. Many of the Hotel's architectural features were left exposed unlike in years past.
The space's design consisted free standing wall with large format graphics that told the Starwood story to owners, developers and guests of the Starwood suite.