Over 2,000 people from over 70 countries gather at the International Hotel Investment Forum (IHIF) in Berlin every year. Held at the InterContinental Hotel Berlin, the three-day event is packed with deal-making, networking opportunities, insightful panels and presentations and engaging exhibitions showcasing companies from across the global hospitality industry.
The Starwood Brand Design team's design completely transformed the entire existing restaurant space at the Kaminzimmer Intercontinental Hotel in Berlin, Germany to create excitement and buzz for the featured Luxury Collection brand.
The space's design, inspired by art museums and galleries, was based on the Luxury Collection brand's aesthetic. A blank white canvas sectioned in design to express the LC design genres of Palace, Modern and Resort were the perfect setting for the brand's passion points to each be expressed through color, image and word.