For 2011 W Hotels would once again sponsor New York Fashion Week, with their unique "The Box" presentation space.
W Hotels' Fashion Next and Global Glam platforms created a launch pad for rising visionaries who shared W Hotels' love of fashion allowing them to reach a global audience at the Mercedes-Benz Fall Fashion Week event in New York. To kick off the week, W Happenings presented the fourth season of Global Glam curated by Amanda Ross. The W Hotels presented the exclusive Global Glam Fall 2011 Collection of designer fashion and accessories was inspired by three upcoming openings in Austin, Taipei and Mexico City. Throughout the week W Hotels showed off the latest looks created by Frank Tell, Mandy Coon, Tess Giberson, Mara Hoffman and Chris Benz during W Hotels’ Fashion Next series.
The environmental design featured an overhead four-sided screen that allowed images to be viewed both on the inside and outside with an accompanying sound system that allowed designers to display their reels as their shows went live. There were 3 presentation vignettes inspired by W Austin, W Tapei and W Mexico City. Each vignette design expressed one of three W Hotels passion points of Music, Fashion and Design. Additionally outside the space, flanking both sides of the entrance was a new version of the custom graphic wall from the previous season to welcome show attendees.